IMR Program Overview

Integrated MedReps, LLC , is a medical practice marketing consulting company catering specifically to the healthcare sector and its unique marketing needs. Through training, managing and continually educating your practice’s designated marketing representative, we help you maximize the success of your physician practice through streamlined, pinpointed strategies we developed addressing the four pillars, or modules, of marketing: referral-based, web-based, internal and external marketing. IMR applies its years of related experience (see owner Chad Schwarz’s bio) and knowledge of evolving marketing trends in areas such as the Internet, technology and social media to keep your practice’s marketing representative abreast of the most innovative and effective marketing opportunities. IMR’s consulting services allow you to focus on what is most important in your physician practice: patient care. IMR is an investment, not an expense.

For effective implementation of our innovative medical practice marketing approach, IMR has created four modules that correspond to the four pillars of marketing: referral-based, web-based, internal and external marketing. IMR defines a specific amount of time for training, managing, consulting with, conferencing with and brainstorming with your practice’s marketing representative during each of these four marketing modules. This, along with appropriate resources and educational materials, provides a continuum of support, management and education for effective development in the following areas:

IMR Four Points of Success
Please click on each image for more information about that module.

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Web Based Marketing

In this second module, IMR focuses on effectively using the Internet and your medical practice’s website to increase your online presence. Here, your practice’s marketing representative will receive education, training, management and on-going support in the following areas:

  • developing or re-developing an informative, user-friendly website with written, audio and video components to appeal to all types of visitors
  • adding blog and blogging structures into an established or new website
  • improving your practice’s ranking and presence on popular search engines, such as Google, Yahoo and Bing, through search engine optimization
  • establishing website links
  • integrating and maximizing social media networks
  • generating affordable videos to syndicate throughout the World Wide Web
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External Marketing

In this fourth module, IMR focuses on effectively presenting your medical practice throughout the community using various public relations strategies and various advertising media. Here, your practice’s marketing representative will receive education, training, management and on-going support in the following areas:

  • advertising in appropriate print sources , such as newspapers, magazines and local guides, including designing and placing advertisements and strategies for negotiating advertising terms
  • writing and formatting customized press releases and approaches to get these published
  • creating and implementing direct mail campaigns using customized, focused mailing lists
  • locating and capitalizing on sponsorship opportunities
  • participating in non-profit events for practice exposure
  • joining and becoming actively involved with local chambers of commerce
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Internal Marketing

In this third module, IMR focuses on increasing your patient retention and maximizing the positive patient experience in your medical practice. Here, your practice’s marketing representative will receive education, training, management and on-going support in the following areas:

  • developing proper office protocols and effective verbiage and attitudes for office and medical staff to consistently use when interacting with patients
  • implementing a new patient intake process
  • integrating referral categories to track patient referrals for marketing management
  • employing a database marketing company that serves your practice in several areas by utilizing and capitalizing on existing and prospective patient contact information
  • activating patient recall campaigns and other means of communication with patients for matters such as special events and appointment reminders
  • creating new patient welcome packets and e-mails, as well as patient discharge packets
  • instituting a comment box, patient surveys and regular office evaluations to monitor patients’ perceptions and satisfaction with your practice
  • generating tangible, in-office patient give-aways
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Referral Based Marketing

In this first module, IMR focuses on developing referral-based relationships with area physicians, hospitals, medical facilities and the community at large. Here, your practice’s marketing representative will receive education, training, management and on-going support in the following areas:

  • implementing the 2 Ps of success methodology
  • using the E.A.R. process of visiting potential referring offices
  • building a rapport with existing and potential referring offices through effective verbal and non-verbal communication during visits, so that they view your practice representative as an asset and resource rather than an outside sales representative
  • forging and developing meaningful working relationships with existing and potential referring offices through showing what your office can do to benefit them and their patients
  • utilizing technology for synchronized scheduling, tracking office visits, maintaining physician and staff directories and creating Power Point presentations to showcase your services
  • developing appropriate and effective marketing materials, such as fliers, advertisements, handouts and press releases
  • executing a systematic distribution of patient treatment update forms to patient-referring physicians
  • establishing grass roots interactions and planned events throughout the community to branch out for referrals beyond the medical realm