Category Archives: External Marketing

“Go Green” Bags; Support Mother Earth While Marketing your Practice

Posted on January 24, 2012 by chadlschwarz

With so many things threatening our future such as global warming, pollution and the depletion of our natural resources, Go Green Bags have become a great marketing tool while supporting a positive future for our planet. Similar to the bags … Continue reading →

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Having the Press Work WITH You, Not For You

Posted on January 13, 2012 by chadlschwarz

Most of us have advertised with the media for our medical practices.  The expenses are very high and the return on investment is not always what we anticipate.  What I have learned from personal experience and working with many other … Continue reading →

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Under Promise and Over Deliver

Posted on November 17, 2011 by chadlschwarz

If any of you watched the UFC fight last weekend between Cain Velasquez and Junior Dos Santos, you were probably let down by the result.  This is not the fault of the UFC, but was simply because the fight ended … Continue reading →

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Educate, Educate, Educate…Don’t Sell.

Posted on September 30, 2011 by chadlschwarz

This past week I had the pleasure of attending an event to help raise awareness in the podiatric community about Charcot-Marie-Tooth (CMT) disease. CMT is an incredibly debilitating disease that attacks the nervous system, specifically the nerves that control muscles. … Continue reading →

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Features vs. Benefit

Posted on July 25, 2011 by chadlschwarz

How many times do you read something and ask yourself  “so what”?  Too often I read advertisements, newsletters, websites that have great content, but never address the real question at hand in the mind of the viewer, whatever it may … Continue reading →

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Is It Possible to Link the Tangible to the Internet?

Posted on July 18, 2011 by chadlschwarz

So, recently I became very interested in object linking.  Object linking is a recent phenomenon that has gotten hugely popular in Japan, and starting to gain traction here in the States.  Object linking is defined as linking a tangible object … Continue reading →

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You Can Attract More Bees with Honey Than With Vinegar…

Posted on April 6, 2011 by chadlschwarz

So, spring was in the air today here in New Jersey.  Finally the air is warm, the birds are chirping and people are out and about.  Spring also has another component to it that is specific to the medical field; … Continue reading →

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Marketing…You Have to Stick With It!

Posted on March 10, 2011 by chadlschwarz

This past weekend I attended the AAPPM’s Mid-Winter Meeting in Pittsburgh, Pennsylvania.  The AAPPM stands for American Academy of Podiatric Practice Management and is dedicated to helping podiatry students, physicians, and their staff (including marketers) achieve their dream practices.  This … Continue reading →

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Born To Market.

Posted on February 14, 2011 by chadlschwarz

So this past weekend I was a little sad that I could not watch football anymore for this year.  But, to replace it was the 53rd annual Grammy Awards featuring Katy Perry, Justin Bieber, Arcade Fire, Muse, Lady Antebellum, Lady … Continue reading →

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Are You Ready For Some External Marketing?

Posted on February 9, 2011 by chadlschwarz

This past Sunday was almighty Super Bowl Sunday, which featured a great rivalry between the Green Bay Packers and the Pittsburgh Steelers.  Viewership for the Super Bowl was a whopping 111 million viewers, which was up 13% over last year’s … Continue reading →

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