Time and time again, we’ve expressed the importance of getting on board with Google+ and if you haven’t yet, here is your reminder! Google, the search engine giant, has only been doing more and more to favor those small businesses that are on Google+ and ignoring this fact will only hurt you and your web-based marketing efforts. As a reminder, whether you personally like Google+ as a social media platform or not, below are several reasons to get on board.
- Because it’s Google – simply put, Google runs the show when it comes to the web, and that being said, if you want to climb up the result pages, you want to appease Google and show that your small business is taking all measures to provide great info and full accessibility to potential consumers.
- 359 million active users – the days of people saying no one is on Google+ is no longer true. The visibility your small business can get can be quite astonishing. Google+ is the second largest social media platform and aside from Google+, Gmail alone has an enormous population which will come on board soon enough.
- Google favors Google – since Google owns Google+, this means that content on their social media network weighs more heavily than Facebook or Twitter. These are the facts. So Google+ mentions, shares, and +1’s are more important than ever.
These are only a few of the main reasons to get on board with Google+. If you are a small business, and you want to be found under a local search, you need to get on board with the biggest search engine’s local directory aka, Google+. Not to mention, your business will be found across several Google products like search, mobile and maps. What to do?
- Create a personal Google+ page. In order to do this, you’ll need a personal Gmail account. Don’t have one? Sign up for a free one here. When in your inbox, look for the +You sign or +(yourname) and start filling out your profile.
- Click on the pages icon, and create your Google+ business page. Make sure to select local business or place so Google knows to include you in local listings.
- Verify that your business is actually yours by having Google send you a postcard with a 4-digit pin.
- Link your website by clicking on the “Link Website” button in your business info. Follow Google’s simple instructions and they’ll even provide you with an email that you can pass along to your web-developer.
- Optimize. Fill out all the info you can – from the basics to uploading as many pictures and videos as allowed. This will make your listing that much more appealing to Google+ as they’ll consider your business to online viagra be credible and dynamic.
- Engage with your followers. Offer helpful, relevant information in the form of interesting articles, facts or even better, blogs or content that you provide on your site.
By Chad Schwarz