By now I hope we can all agree that claiming and optimizing your practice Google+ page is a must. Like all local listings, it is absolutely imperative that you claim your Google+ listing and go through the appropriate verification process. If you’ve been following our blog, you’ll be well aware of how to claim your Google listing. Remember, Google is a bit different in that you create your listings through Google+.
As a brief review, you’ll want to log in first to your personal Gmail account, access your personal Google+ by clicking the +YourName link at the top-right and then click on “Pages” from the drop-down menu. From here, you can create your practice business page.
Many of you have already created and optimized your pages for your practices. However, below are two important pointers that are important to keep in mind when considering your local web-presence.
- Multiple Locations – If you have several practices in several locations, you’ll want to create individual G+ business pages for each physical address. Unfortunately, Google does not allow 2 separate business to verify one address so if you are leasing or sharing space with another practice, only one business will be able to verify that address.
- Multiple Physicians – While many of us have listings for our practices, it is just as important to create additional Google+ business pages to represent each of the physicians who practice at a certain location. Even if there is one physician, you’ll want to create a main G+ practice page and an additional page with the physician’s name. You can opt to create a page strictly using the name such as “Dr. Robert Smith” or you can merge it with the practice name such as “First Choice Medical – Dr. Robert Smith.” The only exception would be if the practice name contains the name of the sole physician in which case, only one G+ practice page is necessary.
The world of web-based marketing is ever changing so it’s important to stay on top of what the search engines are looking for. Claiming your listings and claiming them correctly is of absolute importance and will help your practice stay ahead of the game.
By Chad Schwarz