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Author Archives: chadlschwarz
Basic Marketing Strategies: Strategy #1
Over the next couple of blogs, we’ll take a look at some simpler marketing tools that should not be overlooked as they are an integral piece in your overall marketing campaign. In discussing your website, intake protocol and health fairs, … Continue reading
Using What You Have to Make Smarter Marketing Decisions
Awhile back we spoke about the importance of collecting referral sources from new patients. Hopefully, you’ve already put a system in place within your office to always collect accurate information on how your patients found you. Whether it’s an old or new … Continue reading
How to Effectively Attend a Health Fair
Health fairs, when done right, can be a great piece of your referral-based marketing efforts. They are a great way to reach out to your local community and reach prospective patients. When doing health fairs, we not only want to be … Continue reading
A Simple But Effective Internal Marketing Tool
While it’s important to stay on top of all the cutting edge marketing efforts whether it be social media activity for your web-based marketing or working on creative events for your external marketing, it is absolutely critical to also stay … Continue reading
Referral-based Marketing: Keep It Fresh
A couple blogs back we spoke about keeping a master list of potential referring offices that you visit for your referral-based marketing. As mentioned, it’s absolutely essential to stay organized with your list and updating it as necessary. In addition, … Continue reading
Important News for Podiatry Students, Residents and Practicing Podiatrists
New Podiatric Career Resource Unveiled Over the last several months, the American Academy of Podiatric Practice Management (AAPPM) has heard from countless students, residents, young doctors, established doctors and doctors seeking to retire soon about problems finding jobs or finding … Continue reading
Are You Presenting Yourself Well?
When discussing Lunch & Learns, we talked a bit about giving presentations at these meetings if the environment calls for it. Presentations can be a great way to really highlight and pinpoint exactly why your practice can be the best … Continue reading
Chad Schwarz Presents at First Annual KSUCPM Family Night…
On Sunday, viagra pills March 7th, 2013, The American Academy of viagra Podiatric Practice Management (AAPPM) sponsored the 1st Annual “Family Night” at Kent State University College of Podiatric Practice Management. In attendance were approximately 30 – 40 people including … Continue reading
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Visiting Referring Offices: The Approach
So we’ve said time and time again how important it is to get out there and start building relationships with potential referring physician’s online viagra offices. This is an absolutely critical piece of your referral-based marketing and can have a tremendous impact … Continue reading
Staying Organized with your Referral-based Marketing
So by now you should be making your way around local offices to start building your relationships. Visiting potential referring offices is a pertinent element of your referral-based marketing and today we will discuss how you can make it easier … Continue reading



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