Module 1 – Referral Based Marketing
- Cover Story for Ideas to Increase referral Base II
- Strategies to Establishing and Build Relationships with Referring Physicians
- Rep Training
- How to Obtain Pediatric Referrals
Module 2 – Web Based Marketing
- 21 Tactics to Increase Blog Traffic
- Great Site Ranking in Google – The Secret’s Out
- Ten Ways to Improve and Expand Your Web Presence
- AS Protecting Your Online Reputation
- SEO Made Easy
- The Anatomy of a Search Engine
Module 3 – Internal Marketing
- 7 Ways to Make Your Patients Smile
- Director of First Impressions by Jonathan Moore
- Internal Marketing – Andrew Scheider
- Beat Your Competition with Extraordinary Service
- Honor New Patients
- Is Your Receptionist a 10?
Module 4 – External Marketing
General Marketing
- 9 Ways to Attract Diabetic Patients to Your Office
- APMA Orthotic Talking Points
- Are Your Working the Room by Jeff Frederick
- 13 Steps to Successful Marketing
- APMA Prescription Orthotics VS Arch Supports
- Building a Successful Podiatric Niche One Kid at a Time – Louis Decaro
- Varicose Veins
- Reshaping Marketing Strategy
- Marketing to the Diabetic Patient
- The Quiet Knock of Opportunity – Working with Sales Reps
- OD AAPPM Article PM Magazine
- Key Principles to Evaluating Athletic Footwear
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