Last
time we spoke about the power of videos on your website and how they are a great tool to inform potential patients in a more personal way. Videos on your website can help you connect with visitors more intimately and they have the ability to make potential patients feel comfortable even before having met you. Another very powerful way that videos can speak to potential patients is through patient testimonials. Often, a satisfied consumer’s experience of your services can trump all other media strategies. Consumers can be skeptical of what you offer on your website, but they can relate to and trust another patient’s positive experience. Ask satisfied and willing patients if they mind recording a brief testimonial of their experience. Most will be happy to help you. Just be sure to check with your HIPAA compliance officer and follow all necessary guidelines.
Another great element about videos is that you can make videos about a variety of topics and place them on your website accordingly. Visual visitors
can learn a slew of information and the more v
ideos you have, the more you can utilize them to help with your search engine optimization.
First, you can optimize these videos within their descriptions or even include transcriptions which will then only add key words to your site. In addition, videos can be uploaded to various other websites such as YouTube.com or Vimeo.com where they’ll be exposed to a vast audience of potential patients who can be directed to your site, also increasing traffic.
Similarly, individual videos can easily be used as a way to inform while staying active on all your social media platforms. For example, you might want to post a video on your Facebook, Twitter, and Google+ page. This will keep your social media active, reach your vast social network, and as videos are viewed, this will again increase traffic to your site.
Videos are an integral part of your web-based marketing and can be used in a variety of ways to inform and connect with your target audience as well as increase your search engine optimization. And as we discussed the importance of a mobile-friendly site, make sure to have your videos coded in HTML5 so that they can be played on both your regular and your mobile site.
By Chad Schwarz
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