If you’ve been following us here at Integrated MedReps, LLC, you’re probably well versed by now in the general concepts of search engine optimization (SEO). We’ve mentioned over and over the importance of SEO and how to best optimize elements such as your blogs and your online local listings. However, while critical, these must not be the only things we pay attention to.
Yes, the overall goal of your web-based marketing is to drive potential patients to your practice website, however, what are these people coming to find once they land on your homepage? This is where the importance of website aesthetics comes into play. It’s one thing to get traffic to your website, but it’s another thing getting them to stay, browse, and eventually make an appointment.
Boosting up your search engine optimization is all a useless effort unless we can bring visitors to a website that accurately reflects your practice. We want to make sure that our website is easy on the eyes. Neutral, soothing tones are best when choosing colors. In addition, we want to make sure that while informative, our website is simple enough to get prospective patients the info they need right away. Items that should be
at the top of your homepage and clearly visible are things like the practice address and phone number. You might also have buttons that will connect them to your blog, social media pages, and your videos. Tabs at the top of the homepage should allow visitors to easily navigate the site to either read more about the physician(s), contact the office/get directions, read up on some patient education material about common things you treat, or even navigate them back to the home page. Think also about which of these elements you would want to remain static, meaning they will appear on every landing page within your website. The goal is to appeal to the visitor’s eye and be user-friendly enough so that they can easily find what they are looking for.
Contact your webmaster and see what options are available. Most aesthetic changes can be implemented very simply. Make sure to take the time needed to pay attention to what your website needs or how it can improve as this is one of many necessary pieces to take your practice to the next level.
By Chad Schwarz