Why blog? No one cares to read your thoughts and opinions on whatever it is you want to talk about. WRONG! Well, wrong if you are a blog trying to win the heart of the beloved Googlebot. Many of us can’t seem to wrap our heads around the purpose or benefits of blogging, and while many exist, for the purposes of marketing your practice well, you should be very interested in showing these Googlebots why your blog is a match made in heaven.
Web-based marketing is an absolute critical element to your practice’s overall marketing efforts. Yet, while there are endless ways to market your practice via the web, blogging effectively is key. But why?
To simplify all the complicated tech
concepts, Google basically has a formula that decides whether or not a website provides the info people are looking for when they search the web. They send out armies of Googlebots to read all the material on the web and then report how well sites are meeting this criteria. If a googlebot sees your site meeting this criteria, your site gets indexed (or scored) higher. Higher score = higher in search results. Higher in search results = reaching more people. Reaching more people = more potential patients. Therefore, the goal of your website should be to show those bots that your foot does indeed fit that glass slipper. So then, how do we get a higher score?
One critical way to do this is by blogging effectively. While Google’s formula will always remain somewhat of a mystery, consistently adding content of quality and relevance to your website is a key factor that will help win the heart of these Googlebots. And the simplest way to add this info to your website is to add it to your blog. The bots will see that your site contains relevant information, and the more you add, the more helpful you are to those who are searching the web. The more helpful you are, the higher your score. Therefore, your blog will not only be providing many potential “searchers” with the information they were looking for, but it may also lead them to your practice where you will provide them with the best comprehensive care that they need.
By Chad Schwarz