Monthly Archives: March 2012

Can Your Practice Survive the Hunger Games?

Lately every other ad or commercial we see is promoting the latest film craze, The Hunger Games. The extremely basic plot of this story involves representatives of various districts, using their skill sets and talents to battle each other until … Continue reading

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Don't Sell Yourself Short by Selling Yourself

For many of us, when we think about our referral-based marketing efforts, we cringe at the thought of pitching to other physicians why they should send us referrals.  The thought is unappealing, we dread the responses we might receive, and … Continue reading

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Mark My Words…Mark Their Words!

We hear day in and day out about how important “word-of-mouth” is to our practice’s referral-based marketing. However, don’t undermine the importance of documenting these satisfactory visits.  With the internet as the driving force behind potential patients finding you, it’s … Continue reading

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Googlebot Meets Blog: An Online Dating Success Story

Why blog?  No one cares to read your thoughts and opinions on whatever it is you want to talk about.  WRONG!  Well, wrong if you are a blog trying to win the heart of the beloved Googlebot.  Many of us … Continue reading

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And the Award For Best Supporting Actor Goes To…

The media is spilling over with all of the latest Oscar buzz.  Who attended, what they wore, but most importantly, who took home those prestigious golden statues.  One of the most coveted being the award for best actor.  Yet, we … Continue reading

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