Monthly Archives: July 2011

Features vs. Benefit

Posted on July 25, 2011 by chadlschwarz

How many times do you read something and ask yourself  “so what”?  Too often I read advertisements, newsletters, websites that have great content, but never address the real question at hand in the mind of the viewer, whatever it may … Continue reading →

Posted in External Marketing, Internal Marketing, Referral Based Marketing, Web Based Marketing | Tagged , , , , , | 1 Comment

Is It Possible to Link the Tangible to the Internet?

Posted on July 18, 2011 by chadlschwarz

So, recently I became very interested in object linking.  Object linking is a recent phenomenon that has gotten hugely popular in Japan, and starting to gain traction here in the States.  Object linking is defined as linking a tangible object … Continue reading →

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Get Out There And Make Friends

Posted on July 11, 2011 by chadlschwarz

A while back I wrote a blog about the two P’s of success, being persistence and presence, a methodology reinforced by Integrated MedReps, LLC, a healthcare physician practice management company.  Persistence and presence, a referral based marketing technique, heavily applies … Continue reading →

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