Monthly Archives: March 2011

Dish Me the Rock.

So, this past weekend was the coveted “Sweet Sixteen” part of the NCAA men’s basketball tournament.  If you were able to watch any of the college basketball games this weekend, you would have noticed the amount of “inbound passing” that … Continue reading

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How Did You Hear About Us?

So, do you know where your new patients are coming from?  Do you have a way to track how they are finding you?  One of the most critical things you can do for your marketing is put a tracking system … Continue reading

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Japan Needs Our Help…

IMR Marketers, Friends of IMR and All Those Reading This Post: I would like to stop and recognize the unfortunate tragedy in Japan that began with a natural disaster and has spiraled into a nuclear event that has taken the … Continue reading

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Ask and You Shall Receive.

So electronic mail, otherwise known as e-mails; what else can we do with them besides sending each other funny jokes, forwards and simple messages?  Email today is more advanced than ever and allows you to communicate directly with your target … Continue reading

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Marketing…You Have to Stick With It!

This past weekend I attended the AAPPM’s Mid-Winter Meeting in Pittsburgh, Pennsylvania.  The AAPPM stands for American Academy of Podiatric Practice Management and is dedicated to helping podiatry students, physicians, and their staff (including marketers) achieve their dream practices.  This … Continue reading

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Some Not So Obvious Places To Find New Patients.

As we all know, other physicians are a powerful source of referrals for a medical practice, but with that said, there are many other places that hold great potential.  For example, how about municipal senior centers?  Senior centers have events, … Continue reading

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